Riccardo Tisci's final Givenchy collection, unveiled in the Spring/Summer 2017 season, wasn't just a runway show; it was a statement. A bold declaration of individuality, strength, and a defiant spirit that transcended the ephemeral nature of fashion. The accompanying advertising campaign, featuring a cast of powerful and compelling individuals, mirrored this ethos, solidifying its place as one of the most memorable and impactful campaigns in Givenchy's history. This article delves into the nuances of this campaign, exploring its themes, its impact, and its place within the broader context of Givenchy's creative trajectory under Tisci and beyond.
Givenchy Latest Collection (Spring/Summer 2017): A Fusion of Strength and Vulnerability
The Spring/Summer 2017 collection itself was a masterclass in Tisci's signature aesthetic: a dark romanticism tempered with a rebellious edge. It was a culmination of his years at the helm of Givenchy, a blend of his signature gothic influences, streetwear elements, and high fashion tailoring. The collection showcased a range of pieces, from intricately detailed gowns and sharp tailoring to more relaxed, streetwear-inspired pieces. The recurring motifs were powerful, suggestive of both strength and vulnerability. Think strong shoulders, sharp lines, but also sheer fabrics, delicate lace, and an overall sense of controlled chaos. The color palette was equally dramatic, ranging from deep blacks and rich burgundies to unexpected pops of vibrant color. The collection’s overall message was clear: beauty can be found in the unexpected, in the juxtaposition of opposites, and in the embrace of one's own unique identity. This duality perfectly aligned with the campaign's overall message.
Givenchy Designers List: Riccardo Tisci's Enduring Legacy
Before examining the campaign in detail, it's crucial to acknowledge the pivotal role of Riccardo Tisci in shaping Givenchy's identity during this era. Tisci's tenure (2005-2017) marked a significant turning point for the house. He injected a raw, edgy energy into the brand, moving away from its more classic, elegant image and forging a new aesthetic that resonated with a younger, more diverse audience. His designs were characterized by their powerful silhouettes, their exploration of contrasting textures and fabrics, and their often-dark, romantic sensibility. While the design leadership has since changed hands (with Clare Waight Keller, Matthew M. Williams, and currently, Sabine Be, each bringing their own unique vision), Tisci's impact remains undeniable. His Spring/Summer 2017 collection and campaign represent a powerful culmination of his vision for the house, a final statement before passing the baton.
Givenchy Photoshoot: Capturing the Spirit of Rebellion
The Givenchy Spring/Summer 2017 campaign photoshoot was as striking and memorable as the collection itself. The imagery, with its stark contrasts and powerful poses, perfectly captured the collection's essence. The photographer (the specific photographer for this campaign needs to be researched and added here) skillfully used light and shadow to create a sense of drama and intensity, highlighting the models' individual personalities and the strength of the clothing. The setting, which should also be researched and included here, further contributed to the campaign's overall mood, enhancing the sense of rebellion and otherworldliness. The images weren’t simply showcasing clothes; they were telling a story, a narrative of fierce independence and unyielding self-expression.
current url：https://bebrdw.h359a.com/blog/givenchy-2017-campaign-1556/